Privacy Policy

1. Scope and who we are

This policy applies to the LifeDrop website, app, public and private profile experiences, relationship map, digital postcards, messaging flows, reminders, and related services. In this policy, “LifeDrop,” “we,” “us,” and “our” mean the operator of the LifeDrop service.

2. Information we handle

Account and contact details. This may include your name, username, email address, phone number, authentication information, notification choices, and account settings.

Content you provide. This may include postcard text and designs, photos, videos, drawings, prompts, captions, memories, social profile links, comments, reactions, and messages you send to LifeDrop.

Relationship information. If you use the relationship map or address a postcard, you may provide names, contact details, how you know someone, places, dates, reminders, and other context about people in your life. Please share only information you are comfortable providing and have a lawful reason to use.

Usage and device information. We may process IP-derived identifiers, browser or device information, timestamps, page and feature activity, delivery events, error logs, security signals, and similar technical records.

Information from other people and services. Someone may address a postcard to you or add information about you. If you connect or provide a third-party link, we may process information made available through that connection or link at your direction.

3. How and why we use information

• Create, authenticate, and protect accounts.
• Build relationship maps and remember the people, places, and memories you choose to save.
• Create, store, deliver, and display postcards and their media.
• Generate requested text, images, suggestions, or postcard designs.
• Send requested service messages, reminders, delivery updates, and account communications.
• Measure service performance, troubleshoot errors, prevent abuse, and improve LifeDrop.
• Comply with legal obligations and protect the rights, safety, and integrity of LifeDrop and its users.

Where applicable law requires a legal basis, we rely on performing our agreement with you, your consent, our legitimate interests in operating and securing the service, and compliance with law. You may withdraw consent where processing is based on consent; this does not affect earlier processing.

4. When information is shared

With people you choose. Postcard content and related information are shared with the recipients or audiences you select. A person who has a valid postcard link or code may be able to open it, so treat those links and codes as private sharing credentials.

With service providers. We use providers for hosting, databases, authentication, analytics, AI and image generation, media storage, link previews, security, and message delivery. They may process information only to perform services for LifeDrop and subject to their contractual and legal duties.

For safety, law, or a business change. We may disclose information when reasonably necessary to comply with law, respond to valid legal process, investigate abuse, protect people or the service, or complete a merger, financing, acquisition, reorganisation, or sale of assets.

We do not sell personal information for money. We do not sell or share phone numbers, messaging opt-in data, or consent records with third parties for their own marketing or promotional purposes.

5. AI features

When you ask LifeDrop to generate or edit content, relevant prompts, photos, drawings, relationship context, and postcard details may be sent to an AI service provider to produce the result. Do not submit highly sensitive information that is not needed for your request. AI output can be inaccurate or unexpected, so review it before saving or sharing.

6. Messages, notifications, and reminders

If you choose to receive service messages, we use your contact details to send the notifications or reminders described where you opt in. Message frequency depends on your activity, friend activity, and the reminders you request. Message and data rates may apply.

Consent to messaging is not a condition of purchase. For SMS in the United States, reply STOP to opt out and HELP for help. Where supported, we may send one final confirmation after an opt-out. You can also change available notification settings in your LifeDrop account.

7. Retention, international processing, and security

We keep information for as long as reasonably needed to provide LifeDrop, maintain the choices and content you save, secure the service, meet legal obligations, and resolve disputes. Retention varies by data type and context. Deleted information may remain for a limited time in backups, security records, or records we must keep by law.

Our providers may process information in countries other than your own. Where required, we use recognised safeguards for international transfers. We use reasonable technical and organisational measures, including encrypted transport and access controls, but no online service can guarantee absolute security.

8. Your choices and privacy rights

Depending on where you live, you may have the right to request access, correction, deletion, restriction, portability, or an objection to certain processing. You may also withdraw consent and complain to your local data protection authority. We may need to verify your identity before completing a request, and lawful exceptions may apply.

You can manage some information and notification choices directly in LifeDrop. For other requests, contact us using the method below.

9. Children

LifeDrop is not directed to children under 13, and we do not knowingly collect their personal information. If you believe a child has provided personal information, please contact us so we can review and take appropriate action.

10. Changes to this policy

We may update this policy when the service or applicable requirements change. We will update the date at the top and provide additional notice when a change is material and notice is required.

11. Contact

For privacy questions or requests, contact LifeDrop through the contact method available in the app or on the LifeDrop website. Include enough information for us to understand the request, but do not send passwords or postcard access codes.